Toronto bills itself as offering good value for money, a deep pool of talented workers and a wide range of cultural offerings. With business cost savings up to 12.2% compared with US cities, an intelligent, available workforce of 1.4 million, and world-renowned theatre and internationally acclaimed cultural venues, Toronto makes good business sense. It has lower overall business costs than most large G7 cities. Companies looking to tap into both the US and Canadian markets find it a superb choice. It is geographically located within an eight-hour drive of 180 million consumers in both countries. This makes it very central for foreign investment into North America to serve the larger Nafta market, not just Canada. It pulls much of its strength from its diverse population, providing a well-educated and internationally savvy workforce; the citizens are tolerant, multilingual and actively encourage immigration from around the world.

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